This course emphasizes the holistic nature of design, covering key stages such as problem identification, creative concept generation, decision-making, optimization, and project management. It introduces tools like Product Design Specifications (PDS), Quality Function Deployment (QFD), and value engineering to ensure designs meet technical, manufacturing, and user requirements. By integrating principles from psychology, engineering economics, and management, the course prepares learners to tackle real-world challenges—from improving product performance to ensuring cost-effectiveness and safety. The curriculum balances theory with practical applications, using case studies and hands-on exercises to reinforce learning. It aligns with industry demands for engineers who can innovate, collaborate across disciplines, and manage design processes efficiently. Ultimately, the course fosters a structured yet creative approach to engineering design, enabling students to develop solutions that are both technically sound and commercially viable.