The module explores a specific relationship marketing tool that is widely used by companies seeking to boost the quality of their relationships with some of their most profitable B2B customers and also with other key stakeholders: corporate hospitality. A wide range of benefits and rewards are used by companies to propel their customers up this hierarchy, and it is common for companies to use different rewards for different market segments, depending upon the value of each market segment to the overall profitability of the company.



Start Date : 01 Apr 2024
End Date : 31 May 2024
RM 360.00 Per Piece
Number of Item : 1 Total (RM) : 360.00